|Traditional methods of marketing are out but online marketing, or Internet marketing are common these days. They allow us to promote our products and services online at a lower cost than traditional advertising. It helps us to grow our business because it provides qualified leads from potential customers who are looking for your products and services. Today, Online Internet Marketing is the key to success for E-commerce business (E-Business) as number of internet users increasing day-by-day and so does the profit opportunities. When Internet Marketing was first started it was simple and there was only text based websites which have only product information. Later on it was evolved into advertisements with graphics. The latest addition to Internet Marketing is the online business where we can sell our product and services to our customers through internet. Most of the customers turn to internet to find what they need before they call or visit to a store. Customers mostly type keywords into search engine to find the products they want whether they know about your business name or website address.
Now a day’s e business is attracting both clients and search engines to succeed. In order to do this, an internet marketing strategy must include some form of search engine optimization (SEO), online website promotion, pay per click advertising (PPC), link popularity development, local search and social media development, among others for website ranking in Google, Yahoo & Msn.
SEO – search engines set a strong foundation for the future of the campaign regardless of the offsite factors such as links and social media. Therefore our websites need to be correctly setup, from coding and design, to keywords and implementation.
Online Website Promotion – when customer searching for a keyword they visit our website but it is not a real victory. But turning them to paying customer is the real key to success. With the help of expert analytical staff we may bring more traffic to our business, improve ROI and get more leads from our websites.
Pay Per Click - a PPC campaign is used to test our site against keyword phrases before we spend our quality time and money on an SEO campaign. Pay per link is a traditional link building service which can be customized to suit our need and service to get links from relevant sites which are affordable, efficient and high quality solution.
Local Search – local listings are now becoming a lifeline of many businesses because more and more people are turning away from the phonebook to online search. With online marketing services, we can build profiles on local sites which can improve our SEO ranking on local search terms.
Social Media - If SEO wants to improve the online presence of their sites, they have to engage themselves in social media services and create a strong brand reputation. By setting up accounts, to posting regularly and responding to customer’s online marketing services and SEO services can build brand loyalty and happy customers.