|Today, when people want to find all kinds of information they directly refer to the internet to obtain it because that’s the only service available at home, office, sometimes in their car, or in their pockets (Mobiles).
This is why most popular search engines like Google have more than 3 million searches every day, which makes it over a hundred million searches in a month.
People are constantly looking up the internet for products and services, so to get the desired business to your company you must resort to this strategy of marketing your services and products on the internet through Social Media Marketing.
So, what is Social Media Marketing?
Social media marketing is a procedure wherein third party social networking websites and others such as; Facebook, Twitter, LinkedIn, YouTube, etc. helps you market your product and services through their channels that will generate traffic to your business.
Apart from these above popular websites there are others that help businesses and users to get their content on the internet too, and since they use media to connect to millions of people they are referred to as Social Media.
Now the biggest challenge that most businesses face when trying to advertise or market their products and services on these social websites is; where and how to begin. The answer to this question is very simple.
Firstly, you will need to create accounts on all these social media websites and then write a review of the product or service you are offering, but make sure the review is brief and has good quality. Try to upload videos or have photos taken of the products, so that you can post them on these websites to give people a better option of seeing what they are buying if can’t touch and feel them. Also, videos and photos bring in more interested customers.
Next, you should capture your customer’s information and keep in touch with them regularly through promotions, or events, or if possible give away freebies, or conduct quizzes, etc, so that constant touch with customers will enable you to sell them your products and services in the due course.
Nevertheless, you must be open to the fact that you can’t make your money directly from any of these social media websites because you are just using them as a channel or medium to pull in people to visit your page or your company’s website in order to learn about your business and the products and services it has to offer. Only after they build their trust in your company and products will they buy or use any of the services you have to offer. Hence your money comes from these customers.